Subaru assumed that the 2017 Impreza would garner a lot of interest, but its actual popularity in Japan has exceeded their expectations.
In the first month alone since its introduction on October 13, the Subaru Impreza received 11,050 orders in Japan. Torque News crunched the numbers and that’s around 4.4 times the monthly sales goal of 2,500 vehicles.
Taking the lead is the Impreza hatchback. The five door is the most popular variant with 8,824 units sold in the first month whereas the sedan only sold 2,226 units. With how popular the new Impreza is, Subaru’s production plant in Gunma, Japan is doing their best to produce as many as they can.
Not only are the sales numbers looking great, but the Impreza is drawing in new customers to the brand. Subaru is competing against the Honda Civic, Toyota Corolla, Mazda3 and VW Golf for millennial buyers and their new Impreza managed to draw in buyers from other brands. In fact, 51% of the Impreza orders are from these switch over buyers.
Guess that $1 billion Subaru invested into the Impreza’s design paid off. Maybe the model’s new underpinnings will be enough to overwhelmingly win over the U.S. market once it goes on sale later this month.