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Discussion Starter #1
With Subaru always selling more Hatchbacks, other competitor manufacturers are of course outselling them in the sedan sector. This has been a regular thing. They haven't released an actual goal number, but the US is they're biggest market at the moment. Do you think they can balance out the sales between the hatch and sedan ? I particularly don't.


TOKYO -- Subaru has long leaned on the five-door version of the Impreza for volume in the small-car segment. But with the next-generation arriving this year, Subaru wants the sedan variant to do more heavy lifting.
Subaru's entry car is skewed heavily toward hatchbacks. As a result, sedan-oriented rivals such as the Honda Civic, Toyota Corolla, Ford Focus and Chevrolet Cruze easily outsell Subaru in the segment.
Hatches account for 70 percent of the Impreza's U.S. sales, compared with 30 percent for its sedan, says Kazuhiro Abe, project general manager for the Impreza. The opposite is usually true for competitor models, with sedans accounting for the lion's share of total volume.
But with the full redesign expected to arrive stateside in November, Abe wants to achieve a better balance, with the sedan variant growing to about 40 percent of total volume.
"We want to keep the five-door volume and see the sedan volume go rapidly up," Abe told Automotive News.
Subaru has not disclosed a sales target for the new-generation Impreza, which debuted at this year's New York auto show. The company sells about 270,000 Impreza sedans and hatches globally. The U.S. is the car's biggest market, Abe says. Last year, its U.S. sales surged 20 percent to 100,519 vehicles, including the WRX, a sporty trim version that now is marketed separately. (Impreza sales without the WRX rose 15 percent to 66,785; WRX sales rose 32 percent to 33,734.)
Subaru now hopes to chip away at rivals' sedan sales by luring customers with improved ride and handling, a more upscale interior and class-leading safety features.
The Impreza is the first nameplate to get Subaru's new modular platform, which the automaker says will improve safety and driving performance. The Impreza also is debuting a design language dubbed Dynamic X Solid to enliven the brand's image.
To feed what Subaru hopes will be booming demand for the next-generation Impreza, Subaru maker Fuji Heavy Industries is expanding capacity this year at its Lafayette, Ind., plant to add output of the Impreza.
The company aims to increase capacity for Subaru vehicles there by the end of this year to 394,000 vehicles a year, up from 200,000 now.
But Subaru does not expect Impreza sedan sales to exceed the hatchback's, Abe clarifies. That is because buyers choose Subaru for its image as a purveyor of wagon-style utility vehicles.
He says he isn't concerned about increased competition from such new hatchback entries as the Honda Civic five-door. "I don't have any worries," Abe said of the Civic. "It's very sporty and stylish, but its utility is questionable. Our users' needs are utility and safety."
 

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It's going to be a tough game for them to play with all the competition on the market now which is unlike how it was with past Impreza generations. Before you used to see a lot of Impreza's on the road and now it's getting harder and harder to spot them.
 

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Discussion Starter #3
I'm seeing quite a lot more Lancers now a days compared to before. Which other vehicles seem like other major competitors ?
 

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I really think their sales will remain the same. The sedans gonna be a bust. The hatch I think is gonna drop more than usual because of the increased competition now.
 

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Aren't sedan sales going down overall? People are moving towards the hatches, CUV and SUV. Maybe Subaru could sell a few more sedans then they previously have but they just aren't as competitive in this segment. Anmd the Impreza 5 sedan doesn't look that great.
 

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People are moving over more to hatches and CUV's. Apparently sales of the Honda HRV were really good and might just continue to stay that way.
 

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I recently seen a video about the top 10 ugliest cars and the HRV made it in at number 9 I think lol. But that's true. The hot hatch market is booming right now as well as the CUV sector. It's pretty incredible
 

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The HRV isn't too bad, average but not ugly. But, that goes to show you how strong the CUV market is if the HRV, number 9 ugliest car, can sell almost 30,000 units this year alone and that's just in the first half. Maybe we'll see an Impreza CUV?
 

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Discussion Starter #11
I doubt it. They already have the Outback and the Crosstrek. I think those classify as CUV if I'm not mistaken ?
 

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Yea, the Crosstrek is a crossover and it already has a hybrid variant. Subaru probably won't want to compete with their own Crosstrek for sales. Maybe Subaru will hit their sedan sales goal. They've already sold 37,647 Impreza this year.
 

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Good point but I think they might see potential in expanding their hybrid line up to include more since they can already use what the crosstrek has, powertrain and even drivetrain components. Just the fact it's going into a sedan can mean a lot to some people. And the Impreza as a hybrid is much more marketable.
 

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Not sure about everywhere else but it seems like U.S. sedan sales are still taking a dive. Sedans are only around 41% of all vehicles sold instead of the 50% they used to represent. Even toyota is taking a hit. Subaru needs a plan if they want to push out a lot of sedans.
 

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Didn't realize that but now that you mentioned it, keeping greener options like that to more versatile vehicles like crossovers, wagons and SUV's are the way to go. Best long term solution since sedans might only get decent volume in the short term.
 

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I think the new 2025 CAFE standards are really throwing everyone off at this point, the future plans have to be changed drastically
 

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Sedans can have great fuel economy too but companies may not put too much into developing them in the future unless they're already doing well or if the market sees a rise.

Here's the sales numbers for last month and Honda is dominating the competition.

 

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Subaru should concentrate on selling more hatchbacks even though they saw a 6.5% compact care sales increase, that segment seems to be on the rise along with SUVs and crossovers.
 

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The crossover and hatch market is booming, that should definitely be their primary focus at this point in time. Once we're doing better than those darn lancers...
 

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Speaking about those Lancers, Mitsubishi really needs to do something about it for the next generation since it seems interest has been dying rapidly. Aside from that they don't seem to have much going on. At this rate they might be better off sticking to electronics!
 
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